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  • Our Agency

    Serving communities since 1959, ALINK Insurance Services® is a full service, independent agency that designs tailored Auto, Home, Business, and Life solutions to individuals and businesses in Colorado communities and surrounding states. As an independent agency, ALINK Insurance Services is able to market your policy with many carriers to find the right blend of insurance coverage at competitive prices. Our team of insurance professionals is committed to helping you find a policy that fits your needs. We focus on providing personalized attention and creating an educational experience that’s difficult to find in today’s market.

    Choice + Value = FREEDOM

    Free to do what’s right for you. As a Trusted Choice® Independent Agency, we provide more options and value to you since we are able to shop multiple providers on your behalf. We are committed to treat you as a person, not a policy!

    Our History

    ALINK Insurance Services understands the need for value based insurance that protect individuals, families, and businesses. Our unique ability to deliver on the four components of value; strong relationships, comprehensive coverage, superior service, and competitive pricing sets us apart from other agencies focused on commoditized, impersonal, volume driven sales models. ALINK’s insurance professionals and independent structure allows us to offer insurance package options customized to meet the unique needs of each of our clients. The ability to compare your needs with multiple established and A-rated national insurance companies empowers you to make informed choices about your insurance coverage options and the price you pay. With our community based offices spanning the front range, we are positioned to deliver customized insurance services across the state of Colorado and are also licensed to do business in Nevada, Utah, Arizona, Texas, Illinois, Wyoming, Idaho, and more.

    Serving businesses and households since 1959, our commitment to the principles of hard work, service, education, integrity, determination, & unwavering dedication to our clients have proven our ability to withstand the test of time. Our focus on these principles allows us to do what we do best, providing clients customized and comprehensive insurance solutions to meet their unique insurance needs.

    As a full service Trusted Choice® Independent Agency, we offer Auto, Home, Business, Life, & Professional insurance services. Our insurance experts are committed to provide personalized attention and exceptional service, creating an experience that is difficult to find in today’s markets.

    We Give Back and Volunteer

    Giving back to the community is a core part of our commitment to serve philosophy. Over the years we have sponsored scholarship funds, neighborhood children’s events, and donated hundreds of service hours to churches and other charitable organizations!

    Check our Facebook page for a historical review of our activities, events, and helpful information!

    Meet the President

    As President of ALINK Insurance Services®, Bill leads a team of experienced insurance advisors dedicated to helping individuals, families, and businesses make informed, confident decisions about their coverage. Whether it’s home, auto, life, or business insurance, his approach is rooted in education, service, and a genuine desire to protect what matters most.

    Bill holds the Certified Insurance Counselor (CIC) designation through The National Alliance and is licensed in property, casualty, life, and health insurance, with additional certification in long-term care.

    With leadership experience at First Data and American Express, Bill brings a thoughtful, solutions-driven mindset to client relationships—focused on clarity, value, and long-term trust.

    Born and raised in Utah, Bill spent many years in Colorado, where he and his wife of over 35 years raised their five children. With ALINK staff serving both Colorado and Utah—he remains deeply connected to both regions. Licensed in 17 states, Bill and his team proudly provide personalized, dependable home, auto, life, and business insurance solutions to clients across a wide geographic footprint.

    Our Story in Action

    Every step has a story. Explore the moments that have helped define our team, our values, and our commitment to service.

    • ALINK team at the Core Cup Umbrella Challenge booth.

      ALINK Insurance Services

      ALINK Insurance Services sponsored Hole #12 at the Core Title Group Annual Core Cup at The Club at Flying Horse in Colorado Springs, benefiting Special Kids Special Families.

      We hosted the ALINK Umbrella Challenge, where golfers made a donation for a chance to chip a ball into an umbrella and win an Amazon gift card. We collected $410 in participant donations, and ALINK matched those donations dollar for dollar, resulting in a total $820 donation to Special Kids Special Families.

    • ALINK Insurance Services

      Bill and Desiree love teaching parents & students what to expect and the how to steps of adding a new teen driver to the household. We also celebrated with two lucky winners of a free driving course from Freedom Drivers Ed valued at $535. Check out the pictures of our first two classes and winners! More to come… Thanks Castle View High School and Highlands Ranch High School for helping us share this valuable message.

    • ALINK Insurance Services

      ALINK Insurance Services is happy to donate $100 to add to the KW Cares efforts for the Houston Disaster Relief Fund.

      Our thoughts and prayers are with those affected by Harvey.

      Pictured left to right:
      Jessica, Chris Montoya, Nick Sartori, Sharanne Rothenbucher, Tony Greer, Judy Burnett, Jackie Chester, Susanne Cornell

      • Keller Williams Performance Realty
      • KW Cares
      • Keller Williams Realty International
      • Hurricane Harvey
    • ALINK Insurance Services

      We at ALINK Insurance Services are excited to be a proud sponsor of the Colorado Springs teen court program. It is a worthwhile cause for the young people in our community. Alice and Linda were presenting a check for $350.00 to support the Teen Court Annual luncheon fundraiser.

    • ALINK Insurance Services

      ALINK Insurance Services is glad to be a part of the community. @Pikes Peak Habitat for Humanity – Old Colorado City

    “Unless we lose ourselves in service to others, there is little purpose to our own lives.”
    Thomas S. Monson